AirPods Pro – Snap
AirPods Pro are able to switch from Active Noise Cancellation to Transparency mode with the pinch of a finger. However, for people who didn’t own a pair, this technology was hard to understand. Apple wanted to create a film that demonstrated the feature in a visual way, blending technological reality with commercial magic.
- EditingFilm Advertising
Country
- United States
Client
- Apple
Global Chief Creative Officer
- Brent Anderson
Executive Creative Director
- Geoff Edwards
Group Creative Director
- Greg Greenberg
Creative Director
- Brandon Mugar
Senior Art Director
- Matt Paterno
Senior Copywriter
- Parker Adame
Executive Director of Content Production
- Brian O'Rourke
Event Producer
- Chris Perry
Producer
- Tana Bertino
- Christina Martinez
Director of Music
- Josh Marcy
Music Supervisor
- Jessie Kalikow
Chief Communications Officer
- Marianne Stefanowicz
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
AirPods Pro are able to switch from Active Noise Cancellation to Transparency mode with the pinch of a finger. However, for people who didn’t own a pair, this technology was hard to understand. Apple wanted to create a film that demonstrated the feature in a visual way, blending technological reality with commercial magic.