AI VERSUS
What’s the difference between propaganda and news? To answer this question, Voskhod created two identical AIs. They are like twins, but with no background and no experience. Both were ‘brought up’ on news programmes. One watched the state TV Russia-1, the other the independent TV Rain. After six months, they could answer users’ questions about Russia, but only using the vocabulary of the programmes they had watched. The answers reflected the striking difference between the worldviews of both audiences and proved we are what we watch. 93% of voters favored TV Rain's AI.
- MediaUse of Digital
Country
- Russian Federation
Client
- TV Rain
Production Company
- KA.KA.HA
- ISD Group
Creative Copywriter
- Daria Ovechkina
- Anton Rozhin
Chief Creative Director
- Andrey Gubaydullin
Executive Digital Creative Director
- Dmitry Maslakov
Art Director
- Anna Maslyakova
Chief Technology Officer
- Vasiliy Tsykin
Motion Designer
- Liliya Zagidullina
- Vladislav Derevyannykh
Producer
- Elizaveta Larionova
- Dariia Andriushchenko
- Helena Shyta
Creative Director for Technology
- Viktor Shkurba
Head of Development
- Andrew Sergeyev
Creative Technology Director
- Andrii Mishchenko
Analytics Director
- Svitlana Taborskykh
User Experience Director
- Michael Traverse
Creative Technologist
- Dmytro Yatsyna
- Kateryna Malashok
Advertising Agency
- Voskhod
What’s the difference between propaganda and news? To answer this question, Voskhod created two identical AIs. They are like twins, but with no background and no experience. Both were ‘brought up’ on news programmes. One watched the state TV Russia-1, the other the independent TV Rain. After six months, they could answer users’ questions about Russia, but only using the vocabulary of the programmes they had watched. The answers reflected the striking difference between the worldviews of both audiences and proved we are what we watch. 93% of voters favored TV Rain's AI.