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D&AD Annual 2020

Palau Pledge
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  • Financial EmpowermentReleased
  • BrandingCampaign Branding & Identity

Year

  • 2018

Country

  • Australia

Advertising Agency

  • Host/Havas / Red Agency
  • Host/Havas

Design Agency

  • Host/Havas

Production Company

  • The Pool Collective / Yukfoo

Co-Founder

  • Jennifer Koskelin Gibbons
  • Nicolle Fagan
  • Nanae Singeo
  • Laura Clarke

Creative Director

  • Gustavo Vampre
  • Paul Bootlis

Designer

  • Dylan Reid
  • Michael Macgregor
  • Pip Snelling
  • Serlina Wong

Digital Creative Director

  • Josh Bryer

Editor

  • Beau Simmons

Executive Creative Director

  • Stu Turner
  • Seamus Higgins

Executive Producer

  • Cameron Gray

Head of Design

  • Darren Cole

Music Composer

  • Jed Kurzel

Photographer

  • Sean Izzard

Photographer's Assistant

  • Sarah England

Senior Art Director

  • Gustavo Vampre
  • Stu Alexander

Senior Broadcast Producer

  • Ros Payne

Senior Copywriter

  • Daniel Fryer
  • Paul Bootlis

Senior Designer

  • Nic Adamovich

Sound Producer

  • Abigail Sie

User Experience Designer

  • Rhys Hobbs

User Experience Director

  • Adam Shutler

Account Manager

  • Katie Lettice
  • Jackie Holt
  • Caroline Jeffery
  • Maggie de Goede
  • Andrea Philips
  • Sarah Dillon
  • Madeline Mullins

Chairperson

  • Debbie Remengesau, First Lady of Palau

Client Business Director

  • Alex Ball

Head of Consumer

  • Adam Freedman

Planning Director

  • Peter Pippen

Senior Digital Planner

  • Shea Warnes

Social Director

  • Mark McKissock

Client

  • Palau Legacy Project
  • The Palau Legacy Project

To curb ecological damage caused by booming tourist numbers, a bold new visa entry process was created for the Palau. Visitors to the Pacific island-country must have an environmental pledge stamped in their passports, which they must sign before an immigration officer. The agreement – dedicated to Palau’s children – is a formal promise to act in an environmentally responsibly way on the island. Violators can be fined up to $1 million.