It's a Tide Ad Campaign
Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. It kicked off with actor David Harbour establishing that whenever the viewer sees clean clothes, it's a #TideAd. He then appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as part of the broadcast. #TideAd trended on Twitter immediately, with people even generating their own #TideAd content.
- Film AdvertisingTactical Film Advertising
Year
- 2018
Country
- United States
Agency Executive Producer
- Dani Stoller
Art Director
- Erin Evon
- Jacopo Biorcio
Associate Creative Director
- Rafael Segri
- Kiko Mattoso
- Max McKeon
Chief Creative Officer
- Javier Campopiano
Copywriter
- Blake Morris
Creative Director
- Daniel Lobaton
- Chad Baker
Digital Director
- Alan Lin
Executive Creative Director
- Paul Bichler
Senior Art Director
- Maddy Kramer
Advertising Agency
- Saatchi & Saatchi New York
Production Company
- Rattling Stick
Account Director
- Ryan Martin
Account Executive
- Jennifer McGill
Account Supervisor
- Guillermo Betancourt
Agency Producer
- Danielle Hallack
Assistant Brand Manager
- Alex Perez
Brand Building Integrated Communication Director
- Kimberly Doebereiner
Brand Communications Manager
- Matthew Wormington
Brand Director North America Fabric Care Delivery
- Vedran Miletic
Brand Manager
- Jenny Maxwell
Chief Executive Officer
- Andrea Diquez
Ecommerce Account Manager
- Jed Karnowski
Head of Media Partnerships
- Craig Stimmel
Manager of Advertising Production
- Paul Chick
Regional Account Director
- Nick Miaritis
Senior Account Supervisor
- Jen Brotman
Senior Vice President
- Nick Miaritis
Strategist
- Corina Arnal
Strategy Director
- Nayantara Mukherji
Vice President
- Ryan Martin
Vice President North America Fabric Care
- Sundar Raman
Client
- Procter & Gamble
Brand
- Tide
Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. It kicked off with actor David Harbour establishing that whenever the viewer sees clean clothes, it's a #TideAd. He then appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as part of the broadcast. #TideAd trended on Twitter immediately, with people even generating their own #TideAd content.
