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D&AD Annual 2020

DOT. The First Braille Smartwatch.
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  • Digital DesignTechnological Innovation

Year

  • 2017

Country

  • Germany

SPLIT; Coporate Communication Manager; Brand Manager

  • Susan Kim

Advertising Agency

  • Serviceplan/Serviceplan Korea
  • Serviceplan

Agency Film Producer

  • Henning Rieseweber

Animator

  • Lennert Schrader

Art Director

  • Kostiantyn Liakhov
  • Henning Janzen
  • Azim Abasbek

Cinematographer

  • Alexander Alexandrov

Copywriter

  • Rohan Vitus Fernandes

Creative Innovation Director

  • Lorenz Langgartner
  • Franz Roeppischer

Creative Operations Manager

  • Diane Schulz

Director

  • Serge Hoeltschi

Editor

  • Isabelle Fournet

Executive Creative Director

  • Jae-Seong Joo
  • Bill Yom

Global Chief Creative Officer

  • Alexander Schill

Graphic Designer

  • Jung-Seok Lee

Innovation Director

  • Per Poulsen

Music Producer

  • Woo-Kyun Jang

Producer

  • Guy Citron
  • Lars Ruch

Programmer

  • Ki Seong

Senior Motion Designer

  • Dennis Fritz

Production

  • Core-A Studios
  • Commondeer

Client

  • Dot Incorporation

Brand

  • DOT. The first Braille Smartwatch.

285 Mio. people worldwide are blind and/or visually impaired (B&VI). For the last 20 years, there were no innovations in communications technology for them: Existing digital Braille devices are bulky and expensive. They weigh around 2kg and cost $3,000 to $15,000. This makes them unaffordable to the majority of B&VI people: only 5% own such a device. Our objective was to develop a practical and affordable solution.