Meet Graham
In the face of a rising road toll, how do you make people stop and consider their own vulnerability? Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.
- PRPublic Affairs Campaign
Year
- 2017
Country
- Australia
Advertising Agency
- Clemenger BBDO Melbourne
Client
- Transport Accident Commission (Victoria)
In the face of a rising road toll, how do you make people stop and consider their own vulnerability? Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.
