K9FM
When left home alone, dogs get stressed. Many owners leave the radio on to keep their pets company. But it's usually horrible human radio. K9FM is a radio station designed just for dogs. It features bespoke shows, each underpinned by research proven to help keep dogs relaxed, yet bearing a wonderful undercurrent of deadpan humour to keep humans happy, too. Talkies sees a DJ and special guests ask pertinent questions like 'where is the ball, really?'. Stupid, Stupid Cats features a reader repeatedly listing cat breeds, each preceded by the word 'stupid'. And Cuts of Meat is exactly what you'd expect, a man cataloguing various cuts of meat. Other shows include Virtual Outings, Things You Shouldn't Chew and Meditation and Relaxation with Vet Joanna. Best of all, K9FM gives owners the opportunity to call and record an on-air shoutout to their homebound hounds.
- Radio AdvertisingRadio Advertising Campaigns
Year
- 2015
Country
- New Zealand
Art Director
- Beth O'Brien
Copywriter
- Oriel Davis-Lyons
Creative Chairman
- James McGrath
- Nick Worthington
Creative Director
- Ant Keogh
- Julian Schreiber
- Levi Slavin
- Tom Martin
Digital Producer
- Dov Tombs
Executive Producer
- Paul Courtney
- Jonathan Hughes
Producer
- Caroline Wells
Senior Copywriter
- Levi Slavin
- Matt Lawson
Sound Designer
- Nich Cunningham
Advertising Agency
- Colenso BBDO
Production Company
- Franklin Rd
Account Executive
- Taylor Holland
Account Manager
- Nico Ainsworth
Business Director
- Helen Fitzsimons
Marketing Director
- Oliver Downs
Marketing Manager (Client)
- Debbie Laing
Planner
- Tamsin McDonnell
Project Director
- Lucy Grigg
Public Relations Manager
- Paul Gunn
Strategic Director
- Neville Doyle
Client
- Mars
When left home alone, dogs get stressed. Many owners leave the radio on to keep their pets company. But it's usually horrible human radio. K9FM is a radio station designed just for dogs. It features bespoke shows, each underpinned by research proven to help keep dogs relaxed, yet bearing a wonderful undercurrent of deadpan humour to keep humans happy, too. Talkies sees a DJ and special guests ask pertinent questions like 'where is the ball, really?'. Stupid, Stupid Cats features a reader repeatedly listing cat breeds, each preceded by the word 'stupid'. And Cuts of Meat is exactly what you'd expect, a man cataloguing various cuts of meat. Other shows include Virtual Outings, Things You Shouldn't Chew and Meditation and Relaxation with Vet Joanna. Best of all, K9FM gives owners the opportunity to call and record an on-air shoutout to their homebound hounds.