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D&AD Annual 2020

Breathe
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Year

  • 2020

Country

  • United Kingdom

Chest binding, most commonly done by transgender men and non-binary people, is the process of flattening one’s breasts using tight garments to appear more masculine. While these can greatly improve the wearer’s mental health, 97.2% of binder-wearers experience physical health problems including back pain and rib fractures. Breathe is a smart garment that uses shape memory materials to allow the wearer to customise the tightness of the garment on-the-go using a remote control or app. This helps the wearer to take discreet breaks from chest-binding without having to find a private space.