Glasses of Drought
Turkey is a country surrounded by seas, which makes it unimaginable for the target audience to grasp that Turkey will be water-poor in 11 years. In order to highlight the situation, Havas Istanbul created the Glasses of Drought campaign – which is based on the fact that the amount of water wasted on pre-rinse in one year is equal to a mid-sized lake. There are five special glasses designed for five lakes that are becoming droughty in Turkey. Each glass can hold the equivalent amount of water as the lake.
- Graphic DesignData Visualisation
Country
- Turkey
Client
- Reckitt Benckiser - Finish
- Cem Oğuzcan
- Harun Çeliksoy
- Tarık Bayar
Brand
- Reckitt Benckiser - Finish
Chief Creative Officer
- Ergin Binyıldız
Creative Director
- Yavuzhan Gel
Art Director
- Serhan Koçak
- Sezgin Bulut
Copywriter
- Anıl Süleyman Çınar
Client Services Director
- Berk Yılmaz
Client Supervisor
- Hare Lilya Ganiç
Client Executive
- İrem Pusal
Producer
- Gözde Bilir
- Sıla Salgın
Photography Agency
- P Blok
Photographer
- Barış Önder Güler
Product Design
- Safir Cam
- Özay Cam
- Nurcan Baskı
- Medyabank
Advertising Agency
- Havas Istanbul
Turkey is a country surrounded by seas, which makes it unimaginable for the target audience to grasp that Turkey will be water-poor in 11 years. In order to highlight the situation, Havas Istanbul created the Glasses of Drought campaign – which is based on the fact that the amount of water wasted on pre-rinse in one year is equal to a mid-sized lake. There are five special glasses designed for five lakes that are becoming droughty in Turkey. Each glass can hold the equivalent amount of water as the lake.
