All-Terrain Envelope
A lot of direct mail ends up directly in the bin, so to entice an adventure-seeking, high income target, DentsuBos created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX.
- Graphic DesignDirect Mail
Country
- Canada
Client
- Melanie Testani
- Lexus
- Olena Sapojnikova
Executive Creative Director
- Lyranda Martin Evans
- Travis Cowdy
Art Director
- Amber Arezes
Copywriter
- Shane Rodak
Print Production Director
- Rajesh Bhalsod
Print Producer
- Zeinab Panahi
- Mickey Spinosa
Vice President of Account Management
- Caley Erlich
Group Account Director
- Dawn Lacuesta Hau
Account Director
- Kelly Ko
Printing Company
- PressLinx
Advertising Agency
- DentsuBos
Design Agency
- DentsuBos
A lot of direct mail ends up directly in the bin, so to entice an adventure-seeking, high income target, DentsuBos created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX.
