Hope is Power
Hope is Power is The Guardian’s first brand campaign in seven years, and aims to restate the paper’s purpose and inspire readers around the world to support its journalism. The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with The Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.
- Graphic DesignPosters
- DirectionFilm Advertising
- Art DirectionArt Direction for Outdoor Advertising
Country
- United Kingdom
Client
- The Guardian
Creative Agency
- Uncommon Creative Studio
Advertising Agency
- Uncommon Creative Studio
Design Agency
- Uncommon Creative Studio
Hope is Power is The Guardian’s first brand campaign in seven years, and aims to restate the paper’s purpose and inspire readers around the world to support its journalism. The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with The Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.