addresspollution.org
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO made Londoners care by linking air pollution to something they do care about – property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
- DigitalCreative Use of Data
- Graphic DesignIntegrated Graphics
- Graphic DesignData Visualisation
- DigitalIntegrated Digital Campaigns
- IntegratedEarned Media/Small Business (under 50 employees)
- ImpactInitiative/Not for Profits
- Digital DesignNew Service Design & Activation
- Digital DesignCreative Use of Data
Country
- United Kingdom
Client
- Central Office for Public Interest
Advertising Agency
- AMVBBDO London
Design Agency
- AMVBBDO
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO made Londoners care by linking air pollution to something they do care about – property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.