Canvas
FIG’s challenge was to introduce and inspire the use of a new visual format within Spotify's App: Canvas. Canvas Records is a record store re-imagined, featuring 100+ fabricated sleeves that showcased the best Canvases from cutting edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format. Browsing through engaging visuals led to discovering new music, and attendees scanned their favourite sleeves' Spotify code to instantly get songs on their phone
- Digital DesignImmersive Experiences
- Graphic DesignMoving Image
Country
- United States
Client
- Spotify for Artists
- Spotify
Advertising Agency
- FIG
Production Company
- Mill Experience
Product Marketing Creator
- Sam Yeh
Head of Creator Product Marketing
- Sam Duboff
Music Marketing Manager Experiential
- Thomas Greubel
Founder
- Mark Figliulo
Chief Creative Officer Partner
- Scott Vitrone
Chief Content Officer Partner
- Robert Valdes
CEO Partner
- Judith Carr-Rodriguez
CSO Partner
- Caroline Krediet
Strategy Lead
- Anibal Casso
Creative Director
- Evan Schultz
- Aline Ridolfi
- Spencer LaVallee
Design Director
- Max Friedman
Executive Producer
- Jill Landaker Grunes
- Desi Gonzalez
Associate Producer
- Jennifer Hart
FIG Studios Producer
- Jessica Rosen
Director of Integrated Business Affairs
- Sara Jagielski
Business Affairs Manager
- Noel Wilcox
Executive Director of Client Service
- Finnian O’Neill
Group Account Director
- Kristin Postill
Account Supervisor
- Maxie Etess
Group Project Manager
- Dee Dee Swartz
Executive Creative Director
- Rama Allen
Lead Producer
- Paula Ceballos
Creative Technologist
- Fabio Piparo
Designer
- Clemens der Exter
- Zac Sutton
FIG’s challenge was to introduce and inspire the use of a new visual format within Spotify's App: Canvas. Canvas Records is a record store re-imagined, featuring 100+ fabricated sleeves that showcased the best Canvases from cutting edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format. Browsing through engaging visuals led to discovering new music, and attendees scanned their favourite sleeves' Spotify code to instantly get songs on their phone
