The Art of Shipping
A small inland port in Eastern Canada, the Port of Montreal ships differently. It embodies two contrasting forces: form and flow. Form is its machinery, cargo, and processes. Flow is its trade routes, operations, and connectivity. Photography turned elements on its docks into art objects expressing this duality. Ogilvy Canada then laid the images out in a flexible design grid that itself reinforced the concept and allowed for tailored messaging.
- Graphic DesignPosters
Country
- Canada
Client
- Port of Montreal
Advertising Agency
- Ogilvy Montreal
Design Agency
- Ogilvy Canada
A small inland port in Eastern Canada, the Port of Montreal ships differently. It embodies two contrasting forces: form and flow. Form is its machinery, cargo, and processes. Flow is its trade routes, operations, and connectivity. Photography turned elements on its docks into art objects expressing this duality. Ogilvy Canada then laid the images out in a flexible design grid that itself reinforced the concept and allowed for tailored messaging.