Generative Motion System
FIELD.IO designed and implemented a fully dynamic, generative system to bring adidas flagship stores to life. A mix of brand content, photo, video, kinetic type and procedural animations is arranged into ever new compositions in real-time, with localised design keeping each store unique, while building a bold and cohesive visual language.
- Graphic DesignIntegrated Graphics
Country
- United Kingdom
Client
- adidas AG
- adidas
Motion and Identity Design
- DIA
Generative Design System
- FIELD.io
Executive Creative Director
- Marcus Wendt
Creative Director
- Mike Hughes
Design Lead
- Xander Marritt
- Fleur Isbell
Head of Production
- Xavier Boivin
Producer
- Alice Shaughnessy
Lead Developer
- Bruno Imbrizi
Back-End Architect
- Riccardo Cambiassi
Creative Technologist
- Samuel Honigstein
- Seph Li
- Jonas Otto
Designer
- Julien Bauzin
FIELD.IO designed and implemented a fully dynamic, generative system to bring adidas flagship stores to life. A mix of brand content, photo, video, kinetic type and procedural animations is arranged into ever new compositions in real-time, with localised design keeping each store unique, while building a bold and cohesive visual language.