Acting Identity
Theatre Hours is a newly opened acting school in Turkey. Its brand identity is based on the notion of becoming someone else, to reflect the soul of theatre. In the unique alphabet created for the identity, each character acts as another character, with the transformed letters and numbers creating a typographic performance that conveys the message of becoming someone else across all brand collateral and communication materials.
- TypographyPrinted Materials
- Graphic DesignIntegrated Graphics
Country
- Turkey
Client
- Theatre Hours
Advertising Agency
- TBWA\Istanbul
Theatre Hours is a newly opened acting school in Turkey. Its brand identity is based on the notion of becoming someone else, to reflect the soul of theatre. In the unique alphabet created for the identity, each character acts as another character, with the transformed letters and numbers creating a typographic performance that conveys the message of becoming someone else across all brand collateral and communication materials.