Relay of Effort
The Relay of Effort posters were produced to support the High School Sumo Tournament. They appeared in newspapers, and also at the tournament venue. Their core idea is to visualise the culmination of effort, and go against the current trend of thinking that just having fun is enough for club sports. This gave participating wrestlers an opportunity to feel proud of the effort they have made.
- Graphic DesignPosters
Country
- Japan
Client
- The Hokkoku Shimbun
Creative Director
- Iori Anegawa
Art Director
- Satoshi Kohno
Writer
- Kazuki Sato
Designer
- Misaki Fujioka
- Akira Yamaguchi
- Kazu Yamamoto
- Shiho Kumai
Photographer
- Ryohei Takanashi
Photo Editor
- Rumi Ando
Producer
- Hayato Satomi
- Seiya Endo
Advertising Agency
- Dentsu Tokyo
Design Agency
- Dentsu Tokyo
The Relay of Effort posters were produced to support the High School Sumo Tournament. They appeared in newspapers, and also at the tournament venue. Their core idea is to visualise the culmination of effort, and go against the current trend of thinking that just having fun is enough for club sports. This gave participating wrestlers an opportunity to feel proud of the effort they have made.
