Burger King - Join The Meltdown
In Sept 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The Meltdown campaign saw the brand call upon the public to donate their unwanted toys (BK’s and its rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. To demonstrate its impact, thank the public for their donations and commemorate the initiative, Jones Knowles Ritchie created the world’s first 3D poster made entirely from discarded plastic toys.
- BrandingBrand Expression in Moving Image
- BrandingCampaign Logos
- BrandingCampaign Branding & Identity
- Graphic DesignPosters
- Graphic DesignIntegrated Graphics
Country
- United Kingdom
Client
- Burger King
Head of 3D
- Jay Hussain
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Sean Thomas
Creative Director
- Stephen McDavid
Marketing Director
- Amy Maw
Design Director
- Kristie Malivindi
Copywriter
- Kathryn Hindess
Managing Director
- Jonny Spindler
Account Director
- James O’Connor
Account Manager
- Sam Stevenson
Programme Manager
- Felicity Burke
Visualiser
- Jonathan Murphy
Videographer
- Ed Rolfe
Marketing Manager
- Carolyn McKeown
Film Editor
- James Dunlevey
Design Agency
- Jones Knowles Ritchie London
In Sept 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The Meltdown campaign saw the brand call upon the public to donate their unwanted toys (BK’s and its rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. To demonstrate its impact, thank the public for their donations and commemorate the initiative, Jones Knowles Ritchie created the world’s first 3D poster made entirely from discarded plastic toys.
