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D&AD Annual 2020

Hell-P
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  • Packaging DesignPromotional
  • Graphic DesignRecord Sleeves & Album Covers
  • Product DesignPromotional

Country

  • Germany

Client

  • Warner Music

Advertising Agency

  • Kolle Rebbe

Design Agency

  • Kolle Rebbe

In winter 2019, Slayer, one of the greatest metal bands of all time, left the stage forever. To promote their last live album and to leave their fans a very special farewell gift the band released a unique single only Slayer could make. Hell-P: The first record you can play in hell. A strictly limited 6.66’ record that is the last Slayer single ever released. Forged from stainless steel and copper, it withstands infernal temperatures of up to 1,500º Celsius. But to listen to the record, fans had to set the completely sealed inner sleeve on fire. With a match, enclosed in a copper coffin.