Burger King - Join The Meltdown
In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The multi-channel campaign saw the brand ‘meltdown’ its core assets while a cast of melting characters called upon the public to donate their unwanted toys (BK’s and rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tons of plastic, delivered 9bn media impressions and prompted the competition to follow suit.
- BrandingBrand Expression in Moving Image
- BrandingCampaign Logos
- BrandingCampaign Branding & Identity
- Graphic DesignPosters
- Graphic DesignIntegrated Graphics
Country
- United Kingdom
Client
- Burger King
Head of 3D
- Jay Hussain
Senior Motion Designer
- Louise Tattershall
Head of Film & Motion
- Daniel Kennington
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Sean Thomas
Creative Director
- Stephen McDavid
Marketing Director
- Amy Maw
Designer
- Tom Mitchell
- Tim Wilcox
3D Designer
- Grand Chamaco
Copywriter
- Kathryn Hindess
Senior Video Editor
- Daryl Yeoman
Managing Director
- Jonny Spindler
Account Director
- James O’Connor
Account Manager
- Sam Stevenson
Programme Manager
- Felicity Burke
Visualisation Director
- Jonathan Murphy
Senior Visualiser
- Nick Little
- Antony Frangos
Realisation Designer
- Matthew Webb
Head of Artwork & Production
- Sam Broude
Senior Artworker
- Ged Peake
Artworker
- Zöe Green
Production Director
- Stephen Sowden-Mabbott
Videographer
- Ed Rolfe
Photographer
- Layla Ward-Dudley
Marketing Manager
- Carolyn McKeown
Communication Manager
- Jackie Sumsky
PR Agency
- Frank
Social Media Agency
- Coolr
Design Director
- Kristie Malivindi
Senior Designer
- Alec Tear
- Lilia França Quinaud
Design Agency
- Jones Knowles Ritchie London
In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The multi-channel campaign saw the brand ‘meltdown’ its core assets while a cast of melting characters called upon the public to donate their unwanted toys (BK’s and rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tons of plastic, delivered 9bn media impressions and prompted the competition to follow suit.
