Tips for the bin
Germans are recycling world champions. If only. Even 30 years after the introduction of a waste separation system, very few people know what belongs in which bin. Incorrect waste separation is one reason why only 15.6% of plastic packaging can be recycled today. Tips for the bin from Aldi is a set of simple separation instructions. The design uses Aldi products as an educational resource. Self-explanatory graphics show exactly what belongs in which bin. For better separation, more recycling and for less plastic waste on our planet.
- Graphic DesignIntegrated Graphics
Country
- Germany
Client
- ALDI Sued
- Marco Ganser
- Aldi
- Corinna Paus
Advertising Agency
- Ogilvy GmbH
- Ogilvy Frankfurt
Creative Chairman
- Dr. Stephan Vogel
Chief Creative Officer
- Björn Bremer
Executive Creative Director
- Felix Lemcke
Creative Director
- Christopher Nothegger
Art Director
- Moritz Ebeling
- Anna Lowjaga
- Carlo Joest
- Enrico Mastrolonardo
Copywriter
- Lars-Erik Schütz
- Andreas Walter
- Anthony Massoudi
- Andre Winzen
- Frederik Brumm
Account Manager
- Alexander Paudler
- Frank Dittrich
Germans are recycling world champions. If only. Even 30 years after the introduction of a waste separation system, very few people know what belongs in which bin. Incorrect waste separation is one reason why only 15.6% of plastic packaging can be recycled today. Tips for the bin from Aldi is a set of simple separation instructions. The design uses Aldi products as an educational resource. Self-explanatory graphics show exactly what belongs in which bin. For better separation, more recycling and for less plastic waste on our planet.