Sound Images
In 2019, the Berlin Philharmonic – one of the world’s leading orchestras – was looking for an eye-catching visual concept for the new concert season. Scholz & Friends Berlin put the focus on what fascinates people the most about the orchestra: its unique sound. With a metal plate and the laws of physics, the musicians are able to portray their exceptional sound. Making visible what could so far only be heard, the sound images became the unique visual concept for the entire season’s communication – lending visual fascination to the orchestra’s acoustic perfection.
- Graphic DesignPosters
- IllustrationPosters
- Art DirectionArt Direction for Outdoor Advertising
Country
- Germany
Client
- Berlin Philharmonic
Chief Creative Officer
- Matthias Spaetgens
Executive Creative Director
- Robert Krause
- Oliver Handlos
Creative Director
- Philipp Weber
Art Director
- Sheryl Ann Hartmann
- Regine Heite
Copywriter
- Jakob Cantz
- Felix John
Account Manager
- Yvonne Haupt
Print Producer
- Benito Schumacher
Director of Photography
- Daniel Klessig
Photographer
- Heribert Schindler
Awards Manager
- Jana Paffenholz
Production Company
- Effective GmbH
Advertising Agency
- Scholz & Friends Berlin
In 2019, the Berlin Philharmonic – one of the world’s leading orchestras – was looking for an eye-catching visual concept for the new concert season. Scholz & Friends Berlin put the focus on what fascinates people the most about the orchestra: its unique sound. With a metal plate and the laws of physics, the musicians are able to portray their exceptional sound. Making visible what could so far only be heard, the sound images became the unique visual concept for the entire season’s communication – lending visual fascination to the orchestra’s acoustic perfection.