Zucked Poster
The World Affairs Council needed a larger-than-life promotional campaign for the distinguished guests of its Global Issues Evening series. To attract and engage a new audience, it needed to cut through the noise of a cluttered digital landscape. The poster’s arresting, editorial-style imagery captured the complexity of a contentious international issue by translating it into a simple yet powerful image with real stopping power. By begging the question ‘What happens when a tool becomes a weapon?’ it created a positive tension that subverted expectations and ignited conversation.
- Graphic DesignPosters
Country
- United States
Client
- World Affairs Council of Jacksonville
Art Director
- Colin Barnes
Creative Director
- Eduardo Sarmiento
Account Executive
- Chad Villarroel
- Samantha Collins
Copywriter
- Jack Twachtman
Advertising Agency
- Brunet-Garcia Advertising
The World Affairs Council needed a larger-than-life promotional campaign for the distinguished guests of its Global Issues Evening series. To attract and engage a new audience, it needed to cut through the noise of a cluttered digital landscape. The poster’s arresting, editorial-style imagery captured the complexity of a contentious international issue by translating it into a simple yet powerful image with real stopping power. By begging the question ‘What happens when a tool becomes a weapon?’ it created a positive tension that subverted expectations and ignited conversation.
