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D&AD Annual 2020

Tjoget Above the Clouds
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  • Packaging DesignLuxury

Country

  • Sweden

Client

  • SAS Scandinavian Airlines

Design Agency

  • Open Studio Stockholm

To showcase its Scandinavian expertise Scandinavian Airlines asked Sweden’s best bar, Tjoget, to deliver pre-mixed cocktails for onboard serving. For the bottle design Open Studio Stockholm decided to tell the story of each drink in the most complicated way possible – all with the aim of helping the traveler to pass time at 10,000 meters altitude. In addition, the shape of the bottle with its prisms invites it to be twisted and turned in the daylight, while the illustrations are twisted and turned in the darkness of the mind.