Twenty Stories
Lidl decided to celebrate its 20 years in Greece by introducing a limited edition of a locally produced Syrah-Merlot premium wine. Taking the idea that important chapters of life often involve a bottle of wine being opened somewhere, Caparo Design Crew created 20 labels each with a unique story, that demonstrate wine’s symbolic significance in a person’s life.
- Packaging DesignLimited Edition
Country
- Greece
Client
- Lidl
Design Agency
- Caparo design crew
Lidl decided to celebrate its 20 years in Greece by introducing a limited edition of a locally produced Syrah-Merlot premium wine. Taking the idea that important chapters of life often involve a bottle of wine being opened somewhere, Caparo Design Crew created 20 labels each with a unique story, that demonstrate wine’s symbolic significance in a person’s life.