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D&AD Annual 2020

The Powerful Human Battery
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  • Packaging DesignConsumer

Country

  • China

Client

  • Nanfu Battery

Creative Director

  • Jody Xiong

Art Director

  • Jody Xiong

Illustrator

  • Mo Hu

Photographer

  • Junhao Liu

Account Executive

  • Siqi Zhu

Copywriter

  • Candy Chen

Designer

  • Jody Xiong

Advertising Agency

  • The Nine Shanghai

Design Agency

  • The Nine Shanghai

Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power. The Nine Shanghai chose the characters of Shaolin Kungfu monks and sumo wrestlers and formed a group of powerful human batteries. This form symbolises the rich energy provided by Nanfu Battery.