The See Differently Collection
The See Differently Collection was launched to challenge damaging public misconceptions that the blind and partially sighted (BPS) are helpless and unable to lead independent lives. The products rebranded everyday objects to reflect how they are used in the simple yet ingenious life hacks BPS people create to maintain their independence, turning the concept of accessible design on its head with the users being the designers. Sold in the Design Museum alongside the heroes of design, the BPS were elevated as innovators. Empowering the community and raising funds for the charity at the same time.
- Packaging DesignPromotional
Country
- United Kingdom
Client
- Royal National Institute of Blind People (RNIB)
- RNIB
Advertising Agency
- The&Partnership London
Client Director of Integrated Brand Marketing
- Martin Wingfield
Client Marketing Team Lead
- Malcolm Wai
Client Marketing & Communications Manager
- Lorna Forbes
Executive Creative Director
- Micky Tudor
- Yan Elliott
Creative Director
- Angus Vine
Creative
- Helen Rogerson
- Artem Bjork
Head of Art
- Marc Donaldson
Designer
- Richard Forder
Retoucher
- Louise Adams
Creative Producer
- Joseph Tomlinson
Business Director
- Benedict Pringle
Account Director
- Freddie Eaves
- Stephanie Nicolaides
Account Manager
- Ciara Burke
Account Executive
- Freddie Chambers
Senior Planner
- Claire Carmichael
The See Differently Collection was launched to challenge damaging public misconceptions that the blind and partially sighted (BPS) are helpless and unable to lead independent lives. The products rebranded everyday objects to reflect how they are used in the simple yet ingenious life hacks BPS people create to maintain their independence, turning the concept of accessible design on its head with the users being the designers. Sold in the Design Museum alongside the heroes of design, the BPS were elevated as innovators. Empowering the community and raising funds for the charity at the same time.
