HP Under Construction
HP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly honest view of the landmark.
- Packaging DesignLimited Edition
Country
- United Kingdom
Client
- Kraft Heinz
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Sean Thomas
Creative Director
- Stephen McDavid
Marketing Director
- Amy Maw
Group Account Director
- Daisy Shirley-Beavan
Account Director
- James O’Connor
Senior Account Manager
- Paul Ralphs
Senior Designer
- Ashley Killen
Marketing Manager
- Carolyn McKeown
Illustrator
- Daniel O’Higgins
PR Agency
- Wonderland Communications
Design Agency
- Jones Knowles Ritchie London
HP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly honest view of the landmark.
