Athrú
Hidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athr˙, a luxury Irish whiskey brand designed to leave a lasting impact - on the factory, which has been converted into a distillery., on the historic house, which will be restored to its former glory, and on the local community, which will enjoy increased tourism. Jones Knowles Ritchie crafted a brand that could deliver this ambition and convey Irish heritage in a premium, intriguing and contemporary way.
- Packaging DesignLuxury
Country
- United Kingdom
Client
- Lough Gill Distillery
Head of Moving Image
- Daniel Kennington
Creative Director
- Martin Francis
Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Sean Thomas
Copywriter
- Christopher Sharpe
Marketing Director
- Amy Maw
Design Director
- Elena Cartasegna
Senior Designer
- Alec Tear
- Ben Ridley
Designer
- Harry Harrington
- Alexandra Lazarevic
Senior Video Editor
- Daryl Yeoman
Film Production Company
- Brother Film Co
Senior Account Manager
- Jess Fox
Strategy Director
- Lee Rolston
Visualisation Director
- Jonathan Murphy
Senior Visualiser
- Naomi Issac
- Antony Frangos
Head of Artwork & Production
- Sam Broude
Production Director
- Christie Nelson
Photographer
- Ben Peter Catchpole
Marketing Manager
- Carolyn McKeown
Design Agency
- Jones Knowles Ritchie London
Hidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athr˙, a luxury Irish whiskey brand designed to leave a lasting impact - on the factory, which has been converted into a distillery., on the historic house, which will be restored to its former glory, and on the local community, which will enjoy increased tourism. Jones Knowles Ritchie crafted a brand that could deliver this ambition and convey Irish heritage in a premium, intriguing and contemporary way.
