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D&AD Annual 2020

Qingyinongnong Dried Vegetables
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  • Packaging DesignConsumer

Country

  • China

Client

  • Hangzhou Qingyinongnong Science and Technology

Advertising Agency

  • Hangzhou Dongyun Advertising Design

Design Agency

  • Hangzhou Dongyun Advertising Design

This natural packaging is made from leftover wood chips, created when woodworkers shave down wood. The back-to-basics concept fits perfectly with dried organic vegetables, and refers back to traditional Chinese scrolls, which were made from bamboo and linen.