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D&AD Annual 2020

Luhua Sesame Oil
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  • Packaging DesignRebrand

Country

  • China

Client

  • Shandong Luhua Group

Design Agency

  • Shenzhen Tigerpan Packaging Design

Luhua’s newspaper-wrapped bottle builds up a natural emotional connection with consumers, as it reminds them of old times and premium quality. The layout is inspired by Chinese street shop signage.