The Legacy Project
Indian art forms have existed for centuries. But today’s ever-changing world has driven them to the verge of extinction. The Legacy Project is a platform for artists to show their dying art to the nation. Canisters became their canvas and a QR code on it led consumers to a microsite further educating them. Wine stores turned into art galleries, making art more accessible to everyone, and workshops were held to pass on these century-old legacies. The project was lauded by the art fraternity and dying arts began trending.
- Packaging DesignLimited Edition
- IllustrationPackaging
Country
- India
Client
- Pernod Ricard
Advertising Agency
- Ogilvy Gurgaon
Design Agency
- Ogilvy Gurgaon
Indian art forms have existed for centuries. But today’s ever-changing world has driven them to the verge of extinction. The Legacy Project is a platform for artists to show their dying art to the nation. Canisters became their canvas and a QR code on it led consumers to a microsite further educating them. Wine stores turned into art galleries, making art more accessible to everyone, and workshops were held to pass on these century-old legacies. The project was lauded by the art fraternity and dying arts began trending.
