All Watched Over
AWO is a data rights agency of lawyers, experts, technologists and applied ethicists, including those who worked on the Cambridge Analytica case. What power knows and what power intends to do with what it knows is a defining issue of our time. A branding partnership between Accept & Proceed and Tom Sharp, AWO is a redacted version of All Watched Over, taken from Richard Brautigan’s 1967 Caltech-written poem about the ambiguities surrounding the idea of a technological utopia. This poetic influence goes on to shape the brand language and typography.
- Graphic DesignWriting for Graphic Design
Country
- United Kingdom
Client
- AWO
Creative Director
- Tom Sharp
- Matthew Jones
- David Johnston
Writer
- Tom Sharp
Senior Designer
- Ben Lee
Designer
- Alister Ramage
Senior Project Manager
- Karen Chan
Design Agency
- Tom Sharp
- Accept & Proceed
AWO is a data rights agency of lawyers, experts, technologists and applied ethicists, including those who worked on the Cambridge Analytica case. What power knows and what power intends to do with what it knows is a defining issue of our time. A branding partnership between Accept & Proceed and Tom Sharp, AWO is a redacted version of All Watched Over, taken from Richard Brautigan’s 1967 Caltech-written poem about the ambiguities surrounding the idea of a technological utopia. This poetic influence goes on to shape the brand language and typography.
