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D&AD Annual 2020

My Police Tote
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  • Graphic DesignApplied Print Graphics

Country

  • Japan

Client

  • Honda

Advertising Agency

  • HAKUHODO Kettle

Design Agency

  • Hakuhodo Design
  • HAKUHODO DESIGN

Creative Director

  • SOICHIRO MINAGAWA

Art Director

  • YUSEI KAKIZAKI

PR Planner

  • YOHEI KONISHI
  • MIORI SUZUKI

Planner

  • DAIJIRO TOMIKU
  • YUKI ONISHI

My Police Tote is designed as a patrol officer on your shoulder. It was developed as a kids' fashion item that provides self-defense against traffic accidents by simply wearing it.