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D&AD Annual 2020

Sound-Free Concert
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  • Graphic DesignPosters

Country

  • Japan

Client

  • Japan Philharmonic Orchestra

Advertising Agency

  • TBWA\HAKUHODO

Creative Director/Copywriter

  • Masatoshi Usami

Art Director

  • Yuhei Ito
  • Sasuke Hatao

Designer

  • Yutaro Kajikawa
  • Nagisa Toya

Photographer

  • Shutaro Nagano

Retoucher

  • Takumu Koshiba

Producer

  • Rui Goto
  • Sanae Maekawa

Print

  • Koichiro Kawabata

Production

  • HAKUHODO PRODUCT'S I

Print Production

  • Nikko Process

Executive Creative Director

  • Kazoo Sato

An orchestra for everyone is the aspiration The Sound-Free Concert started with. It came to life by creating a device for the hearing impaired, which made it possible to experience the orchestra through the sense of touch. This feeling of experiencing the orchestra through hands was visualised in the poster.