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D&AD Annual 2020

500 gr
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  • Magazine & Newspaper DesignIndependent Magazines

Country

  • Spain

Client

  • 500 gr

Creative Agency

  • aaa & niiiiice agency

Creative Director

  • Javier Martínez Bidezabal
  • Eduardo España Morcillo
  • Johana Dueñas Rivera
  • Borja Pajuelo Roncero

Photography Agency

  • Q & Cumber

Advertising Agency

  • aaa & niiiiice agency Madrid

There are approximately 183 million marijuana smokers in the world, yet only four countries have legalised it. As a result, this community suffers from a lack of conten, and entertainment concerning weed. 500 gr is the first magazine that utilises graphic design and illustration to enhance the smoking weed experience. Its design is intended to submerge the reader in a highly sensorial trip. It all starts with a cover that simulates a bag of weed, while the art inside hooks you up page by page.