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D&AD Annual 2020

MacGuffin Magazine
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  • Magazine & Newspaper DesignIndependent Magazines

Country

  • Netherlands

Client

  • MacGuffin Magazine

Design Agency

  • MacGuffin Magazine

MacGuffin is a biannual design and crafts magazine featuring enigmatic stories about the life of ordinary things. Each edition uncovers the personal and sometimes curious relationships we have with the stuff that surrounds us. MacGuffin No 7 is dedicated to an object that is not just a garment, but a mirror of power and desire: The Trousers. MacGuffin puts the pants on one leg at a time with survival gear, working uniforms, tent slacks, yoga leggings, hammer pants, men’s skirts and the big question: what is in the pocket?