The Gun Violence History Book
For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. This gap allows people in certain states to acquire handguns without any background checks. The Illinois Council Against Violence – an organisation that has been fighting gun violence across the country for over 40 years – needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole.
- Book DesignLimited Edition & Fine Binding Books
- BrandingBrand Expression in Print
- Art DirectionArt Direction for Direct
- DirectDirect Response/Ambient
- Book DesignSpecialist Books
Country
- United States
Client
- Illinois Council Against Handgun Violence
Advertising Agency
- FCB Chicago
Design Agency
- FCB Design Group
For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. This gap allows people in certain states to acquire handguns without any background checks. The Illinois Council Against Violence – an organisation that has been fighting gun violence across the country for over 40 years – needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole.