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D&AD Annual 2020

The Hug
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  • Book DesignChildren's Picture Books

Country

  • United Kingdom

Client

  • Faber & Faber

Author

  • Eoin McLaughlin

Illustrator

  • Polly Dunbar

Editorial Director

  • Alice Swan

Art Director

  • Emma Eldridge

Agent

  • James Catchpole

Publisher

  • Leah Thaxton

Project Editor

  • Natasha Brown

Senior Production Manager

  • Pedro Nelson

Production Assistant

  • Dagna Dlubak

Marketing Manager

  • Sarah Lough

PR Manager

  • Hannah Love

Rights Manager

  • Camille Morard
  • Emma Cheshire
  • Lizzie Bishop
  • Hannah Styles

The story of two outsiders looking for acceptance, told from both sides of the same book and designed to make children consider empathy and kindness. The Hug has been translated into 19 languages, including bilingual versions, and was the only children's book to be included in The Guardian's Books of the Year.

Comment from D&AD Community

  • A simple but very effective device of two stories that read from both sides of the book and meet in the middle in a warm hug explosion. Polly's illustrations are full of character and just exquisite. This charming and delightful book won over the hearts of all the judges and clutching a Wood Pencil, we gave it the hug it deserved.

    Sharon King-Chai, Illustrator/Author/Designer, Independent/Two Hoots (Pan Macmillan)