Acting Identity
Theatre Hours is a newly opened acting school in Turkey. Its brand identity is based on the notion of becoming someone else, to reflect the soul of theatre. In the unique alphabet created for the identity, each character acts as another character, with the transformed letters and numbers creating a typographic performance that conveys the message of becoming someone else across all brand collateral and communication materials.
- TypographyPrinted Materials
- Graphic DesignIntegrated Graphics
Country
- Turkey
Client
- Theatre Hours
Account Director
- Birgül Çavuşoğlu
Art Director
- Önder Sakıp Dündar
Copywriter
- Vehbi Bozdağ
- Ufuk Işık
Creative Director
- Arkın Kahyaoğlu
Chief Creative Director
- İlkay Gürpınar
Deputy Director of Brand Marketing
- Ela Bilgisel
Production Lead
- Evrim Saraçoğlu
Production Director
- Dilan Davutoğlu
3D Motion Graphics Designer
- Hakan Kurucu
Advertising Agency
- TBWA\Istanbul
Theatre Hours is a newly opened acting school in Turkey. Its brand identity is based on the notion of becoming someone else, to reflect the soul of theatre. In the unique alphabet created for the identity, each character acts as another character, with the transformed letters and numbers creating a typographic performance that conveys the message of becoming someone else across all brand collateral and communication materials.
