A.W.O — Think of Your Data As...
AWO is a data rights agency of lawyers, experts, technologists and applied ethicists, including those who worked on the Cambridge Analytica case. What power knows and what power intends to do with what it knows is a defining issue of our time. A branding partnership between Accept & Proceed and Tom Sharp, AWO is a redacted version of All Watched Over, taken from Richard Brautigan’s 1967 Caltech-written poem about the ambiguities surrounding the idea of a technological utopia. This poetic influence goes on to shape the brand language and typography.
- TypographyPosters
- Graphic DesignPosters
Country
- United Kingdom
Client
- A.W.O
Managing Director
- Eric Kind
Legal Director
- Ravi Naik
Strategy Director
- Ben Hayes
Designer
- Alistair Ramage
- Ben Lee
Executive Creative Director
- David Johnston
- David Johnston
Creative Director
- Tom Sharp
- Matthew Jones
Writer
- Tom Sharp
Senior Project Manager
- Karen Chan
Design Agency
- Tom Sharp
- Accept & Proceed
AWO is a data rights agency of lawyers, experts, technologists and applied ethicists, including those who worked on the Cambridge Analytica case. What power knows and what power intends to do with what it knows is a defining issue of our time. A branding partnership between Accept & Proceed and Tom Sharp, AWO is a redacted version of All Watched Over, taken from Richard Brautigan’s 1967 Caltech-written poem about the ambiguities surrounding the idea of a technological utopia. This poetic influence goes on to shape the brand language and typography.
