SVA Masters in Branding
An unparalleled programme deserves an unparalleled identity. Jones Knowles Ritchie created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique programme structure and the symbiotic flow of brand and culture. The agency designed a first-of-its-kind regenerative typeface and curated a dynamic colour palette to capture provocative objects and moments of our time. JKR also created a campaign using iconic brands to dramatise what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the programme as they embark on their journey.
- TypographyIntegrated
- TypographyType Design
Country
- United States
Production Company
- Jones Knowles Ritchie
Client
- School of Visual Arts (SVA)
Creative Director
- James Taylor
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Lisa Smith
CEO North America
- Sara Hyman
Group Account Director
- Josh Griffin
- Jenna Portela
Strategy Director
- Chris Allan
Director of Brand
- Grace Dawson
Producer
- Grace Dawson
Senior Designer
- Jesse Johanning
- Esther Li
- Andrew JS
Copy Director
- Morgan Doff
- Willie Miesmer
- Conor Dooley
Film & Motion Designer
- Justin Sottile
- Griffin Keller
Photographer
- Simon Verrill
- Mari Juliano
- Jose Espaillat
Retoucher
- Simon Verrill
- Jason Nakleh
Print Production Director
- Stephen Kwartler
Senior Account Manager
- Hannah Stein
Account Executive
- Elise Hazlett
- Andrea Cihlarova
Integrated Communications Manager
- Jackie Sumsky
Brand Manager
- Rachel Ptak
Typographer
- Berton Hasebe
Website Developer
- John Provencher
Website
- Ian Glover
- Talia Cotton
Advertising Agency
- Jones Knowles Ritchie New York
Design Agency
- Jones Knowles Ritchie New York
An unparalleled programme deserves an unparalleled identity. Jones Knowles Ritchie created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique programme structure and the symbiotic flow of brand and culture. The agency designed a first-of-its-kind regenerative typeface and curated a dynamic colour palette to capture provocative objects and moments of our time. JKR also created a campaign using iconic brands to dramatise what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the programme as they embark on their journey.
