Go Back To Africa
A pan-African tourism campaign for Black & Abroad that turns the racial slur “Go back to Africa” into an uplifting call to action.
- DigitalCreative Use of Social Media
- MediaUse of Digital
- DigitalCreative Use of Data
- DigitalIntegrated Digital Campaigns
Country
- Canada
Client
- Black & Abroad
- Eric Martin
- Kent Johnson
Chief Creative Officer
- Ian Mackenzie
Associate Creative Director
- Andrew Bernardi
- Fred Nduna
Art Director
- Ramon Charles
Copywriter
- Curtis Chapman
Account Director
- Fraser Jackson
Integrated Producer
- Gillian Morrison
Junior Producer
- Kristine Lippett
EVP of Strategy
- Anna Percy-Dove
Strategic Director
- Paul Hanlon
Strategist
- Simran Kaur
Senior Manager of Data Analytics
- Andrew Yang
Data Analyst
- Abdul Dau
Chief Technology Officer
- Jacob Ciesielski
Product and Technology Solutions
- John Sime
Front-End Developer
- Heung Lee
President
- Andrea Cook
SVP and Director of Global Communications and PR
- Melanie Mitchem
Post-Production Editor
- Jeff Poremba
- Colin Murdock
Post-Production Assistant Editor
- Shane Preston
Post Production Executive Producer
- Yumi Suyama
PR
- Shannon Stephaniuk
Music Producer
- Mark Domitric
Sound Engineer
- Vlad Nikolic
Media Producer
- Nicholas Shaw
Digital Agency
- FCB/SIX
Post Production Company
- Rooster Post Production
Media Agency
- Initiative Media
PR Agency
- Glossy PR
Music & Sound Design
- Grayson Matthews Audio Design
Advertising Agency
- FCB/SIX
A pan-African tourism campaign for Black & Abroad that turns the racial slur “Go back to Africa” into an uplifting call to action.