Tuna Scope
Tuna numbers have diminished as a result of overfishing. An industry that prioritises quantity at the expense of quality, and the resultant seine fishing by large vessels, are a contributor to this. The industry generally deals in weight, meaning judgement of fish quality is difficult. In response, Dentsu created TUNA SCOPE, an AI system built as the successor to Japan's artisanal legacy of tuna examination. Tuna quality-certified by TUNA SCOPE has been launched in Tokyo, New York and Singapore, and this project is spreading across the world, enabling people around the world to taste high quality tuna.
- DigitalCreative Use of Technology
- Design TransformationOperational Transformation
- DigitalCreative Use of Data
Country
- Japan
Client
- Sojitz
Creative Director
- Kazuhiro Shimura
Communication Planner
- Ryo Sasaki
Art Director
- Daisuke Matsunaga
Advertising Agency
- Dentsu Tokyo
Business Director
- Akimichi Hibi
Chief Producer
- Taira Kimura
Producer
- Takafumi Shindo
- Masaya Ishii
- Tatsuo Yamano
- Tatsuya Murayama
- Chisako Hasegawa
- Hiroshi Morita
- Keigo Ihara
- Akira Tomikawa
- Yoshinori Tanaka
Data Scientist
- Yasushi Miyajima
Engineer
- Hideyuki Ono
- Amina Mim
- Hasanur Rashid
Director
- Tomoyuki Kato
Web Director
- Hitoshi Nakao
Web Designer
- Shogo Hina
Production Manager
- Ryousuke Kametani
Designer
- Shunkichi Akutsu
- Go Aoyama
- Jiro Watanabe
- Katsuhiro Uto
Editor
- Nobuyuki Isobe
Tuna numbers have diminished as a result of overfishing. An industry that prioritises quantity at the expense of quality, and the resultant seine fishing by large vessels, are a contributor to this. The industry generally deals in weight, meaning judgement of fish quality is difficult. In response, Dentsu created TUNA SCOPE, an AI system built as the successor to Japan's artisanal legacy of tuna examination. Tuna quality-certified by TUNA SCOPE has been launched in Tokyo, New York and Singapore, and this project is spreading across the world, enabling people around the world to taste high quality tuna.