Traffic Jam Whooper
We Believers used real-time data to detect potential buyers in a traffic jam, in order to offer them a Whopper and deliver on the move. A 100% dynamic, data-driven media to promote the service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, BK adjusted its billboards’ location and content, displaying information about the remaining time in traffic to order, and personalised updates about deliveries in progress. Using the latest Google Maps APIs, it pinpointed vehicle location and speed in order to deliver – for the first time ever – to a driver on the move.
- DigitalIntegrated Digital Campaigns
- DigitalCreative Use of Data
Country
- United States
Production Company
- Central Films
Client
- Burger King
Chief Creative Director
- Gustavo Lauria
Executive Creative Director
- Patricio Elfi
Creative Director
- Santiago Luna Lupo
Copywriter
- Gustavo Lauria
- Santiago Luna Lupo
Art Direction
- Patricio Elfi
Head of Art
- Diego Grandi
Head of Production
- Marcia Jaes
Chief Strategy Officer
- Marco Vega
Head of Client Services
- Jose Quijano
Account Supervisor
- Juan Cano
Creative Services Coordinator
- Lupita Alvarez
Development
- No Smoking
Editorial
- Diego Panich
Sound Mix
- Pickle Music
Post Production
- Bonsai3
Advertising Agency
- We Believers
Design Agency
- No Smoking
We Believers used real-time data to detect potential buyers in a traffic jam, in order to offer them a Whopper and deliver on the move. A 100% dynamic, data-driven media to promote the service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, BK adjusted its billboards’ location and content, displaying information about the remaining time in traffic to order, and personalised updates about deliveries in progress. Using the latest Google Maps APIs, it pinpointed vehicle location and speed in order to deliver – for the first time ever – to a driver on the move.