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D&AD Annual 2020

Rebuilt From Memories
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  • Digital DesignCreative Use of Data
  • DigitalCreative Use of Data
  • Digital DesignImmersive Experiences

Country

  • Germany

Client

  • Arthelps

Advertising Agency

  • Jung von Matt

Nine years of war in Syria has destroyed places of culture, economy and faith and left a whole society devastated. Considered lost, they are still alive in people’s memories. The idea: a virtual restoration of people’s pre-war memories using Instagram photos. Jung von Matt rebuilt three damaged environments in Aleppo as VR views, created as a collective memory via photogrammetry and machine learning. It involved mining thousands of Instagram posts via geotag variations in English, Arabic, and French. A pipeline rescaled and re-sorted the dataset via deep learning and used it for photogrammetry.