Air New Zealand 'Bring on Winter'
After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.
- DigitalUse of Trends & Tactical Marketing
- MediaUse of Talent & Influencers
Country
- Australia
Client
- Erica Beagley
- Tara Ryan
- Pip Erikson
- Air New Zealand
- Maria Hahn
- Jodi Williams
- Grace Blewitt
Executive Creative Director
- Jon Austin
Creative Director
- Matt Ennis
- Josie Burns
Designer
- Adam Przybylski
- Michael Macgregor
- Nic Adamovich
- Natalie Shue
Account Direction
- Ben Wall
- Ant Moore
- Laura Mahoney
Editor
- Beau Simmons
Planner
- Phil Pickering
Broadcast Producer
- Stephanie Cameron
Advertising Agency
- Host / Havas Sydney
After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.