Runaway Train 25
Runaway Train 25 reimagines a famous music video on its 25th anniversary in order to find missing and exploited kids. The original video featured photos of actual missing children, whereas Runaway Train 25 takes the idea much further, using geo-tech to feature children missing from the area where the video is being viewed. Made with emerging artists and a re-imagined track to reach a whole new generation, the video is always local and always current. At runawaytrain25.com, users can even provide tips for recognised kids.
- DigitalCreative Use of Data
Country
- United States
Production Company
- RSA Films
- Black Dog Films
Client
- National Center For Missing & Exploited Children
PR Agency
- Powell Communications
Digital Production Company
- Media Monks
Editing Company
- Bread & Butter
Music Supervision
- No Friction
Music
- KIDinaKORNER
Chief Creative Officer
- John Matejczyk
Chief Strategy Officer
- Brendan Robertson
- Matt Hofherr
Associate Creative Director
- Kelsey Wilkins
- Guy Lemberg
- Adam Ledbury
Head of Production
- Tanya LeSieur
President
- Sloane Humphrey
Director
- Jake Scott
Editor
- Amanda Perry
Music Supervisor
- Michael Frick
Head of Sync and Licensing
- Zach Sinick
Advertising Agency
- MUH-TAY-ZIK / HOF-FER
Runaway Train 25 reimagines a famous music video on its 25th anniversary in order to find missing and exploited kids. The original video featured photos of actual missing children, whereas Runaway Train 25 takes the idea much further, using geo-tech to feature children missing from the area where the video is being viewed. Made with emerging artists and a re-imagined track to reach a whole new generation, the video is always local and always current. At runawaytrain25.com, users can even provide tips for recognised kids.