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D&AD Annual 2020

COMA – A GettyImages Original Series
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  • EntertainmentWriting for Entertainment
  • DigitalCreative Use of Writing

Country

  • Brazil

Production Company

  • Slikland
  • Raw Audio
  • Stink Films Sao Paulo

Client

  • Getty Images
  • Kjelti Kellough
  • Elvira Cameriere
  • Gene Foca
  • André Pantaleão
  • Natalia Moraes
  • Paige McCrensky

Executive Creative Director

  • Bruno Prosperi
  • Pernil .
  • Keka Morelle
  • André Gola
  • Marcelo Nogueira

Art Director

  • Israel Medeiros

Copywriter

  • Thom Bregantin
  • Pedro Corbett
  • Gustavo Tasselli

Digital Creative Director

  • Luciana Haguiara

Digital Copywriter

  • Bruno Bizuti

Digital Art Director

  • Marco Leal

User Experience Designer

  • Caroline Kayatt

Motion Designer

  • Francisco Andrade (Chicoh)

Agency Producer

  • Diego Villas Bôas
  • Aline Silva

Director

  • Squarehead .
  • Cassiano Prado

Audio Production Company

  • Raw Audio

Digital Production Company

  • Slikland

Chief Creative Officer

  • Luiz Sanches

Advertising Agency

  • AlmapBBDO

In response to people’s addiction to boxsets, Stink Films created an original three-episode miniseries using only content from the Getty Images collection - plus an immersive site where users could explore the topic in depth. The episodes weren’t just entertaining, they always ended on a cliffhanger, encouraging viewers to watch the next installment. The campaign website screened the film, and helped consumers experience and understand the stages of a coma while they found out more about the images used in the project.