Hey Google, Ask Nike
To give fans early access to the power-lacing Nike Adapt BBs, Nike teamed up with Google to create the first ever live, in-game shopping experience where anyone could shop the game just by asking Google Assistant. NBA stars Jayson Tatum and Kyle Kuzma debuted the shoes during the live game broadcast on TNT. During the broadcast, viewers got a chance to snag the Nike Adapts if they asked Google Assistant how to get a pair. The shoe sold out in six minutes, lighting up a new way for fans to shop what their favourite athletes are wearing in the moment, using only their voice.
- DigitalCreative e-Commerce
Country
- United States
Client
- Nike
SVP ECD Head of Creative
- Ben Williams
VP Executive Creative Director
- Sammi Needham
Group Creative Director
- Gabriel Cheung
- Aaron Pollick
Creative Director
- Gene Lu
Associate Creative Director
- Daan Van Dam
Design Director
- Jeremy VanCleef
- Tommy Korad
Senior Copywriter
- Emma Dou
Senior Designer
- Chiayu Chang
Senior Experience Designer
- Robyn Lambert
- Duncan Hodge
Executive Producer
- Claire Badhams
Producer
- Sean Kile
Group Account Director
- Sam Levy
Management Supervisor
- Kris DiMaggio
Content Studio
- Guy Helson
- Robert Paynter
- Emma Herbolzheimer
Strategic Director
- Harry Peacham
Advertising Agency
- R/GA Portland
To give fans early access to the power-lacing Nike Adapt BBs, Nike teamed up with Google to create the first ever live, in-game shopping experience where anyone could shop the game just by asking Google Assistant. NBA stars Jayson Tatum and Kyle Kuzma debuted the shoes during the live game broadcast on TNT. During the broadcast, viewers got a chance to snag the Nike Adapts if they asked Google Assistant how to get a pair. The shoe sold out in six minutes, lighting up a new way for fans to shop what their favourite athletes are wearing in the moment, using only their voice.